Portfolio · Brand Overview

Brands Gallery (Table of Contents)

Campaign brands & device previews

In graduate school, my instructor — then an editor at the Chicago Tribune — told us: “You’re going to have to learn the tech side and how to advertise on smartphones.” They did not lie. This page is a quick index of the brands and devices I’ve designed for. Click a brand to see the full gallery, then open the detailed case studies for the campaigns that interest you.

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Retail · Jewelry

Roger’s Enterprises

Early Black Friday, surprise “today only” pushes, abandoned cart flows, and cross-device continuity across email, SMS, mobile, and web.

Roger’s Early Black Friday hero
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Retail · Intimates

Victoria’s Secret

Mobile-first semi-annual sale journeys with coordinated email, app, and landing page creative tuned for conversion and AOV.

Victoria’s Secret Facebook promo
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Agency · Financial Services

FCB Chicago & Toyota Financial Services

Recommendation engines, dynamic content, and survey-driven lease renewal journeys for high-stakes financial decisions.

FCB dynamic email preview
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Publishing · B2B

Crain’s Chicago Business

Editorial-grade layouts, “People on the Move” placements, and subscription flows built to respect both journalism and performance.

Crain’s mobile layout
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Publishing · Consumer

Chicago Sun-Times

Paywall flows, homepage hierarchy, and plan selection experiences tuned for subscription conversion and mission-forward storytelling.

Sun-Times paywall layout
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Professional Association · GRC

ISACA & IIA — GRC Conference + Certifications

Integrated GRC Conference campaigns and automated certification journeys that drove registrations, filled training cohorts, and nudged members to renew on time.

ISACA GRC Conference creative
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Big Tech · Private Vault

Meta, Zynga, Salesforce & more

Journey maps, SFMC/Data Cloud architecture, and performance tests that live in a private vault — walk-throughs available for qualified opportunities.

Judith portrait
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