CRM • DIGITAL • CREATIVE MARKETING

Strategic leader for CRM, digital, product, and creative marketing.

Chicago-based • Remote-first • CRM, digital & product marketing, creative direction

I design customer journeys that look elevated on the surface and are wired underneath for segmentation, testing, and measurable lift. I connect CRM architecture, digital performance, product positioning, and creative direction so every touchpoint feels intentional — and converts.

CRM & lifecycle strategy

Digital & performance marketing

Product marketing & positioning

Creative direction & content systems

MarTech & SFMC

View brands gallery

Profile Snapshot

CRM • Digital • Creative

I’m a hands-on strategic lead who can move from narrative to numbers to nurture flow without losing the thread. I’ve owned campaigns and journeys across retail, CPG, higher ed, and media — partnering with product, sales, and engineering to make sure ideas actually get built and perform.

Industry Experience

10+ years

CRM, digital, brand

Platforms

SFMC, Braze

+ Meta Ads, GA

Strength

Strategy to execution

Cross-functional leadership

Selected Work

Campaigns & brand stories

View full brands gallery ↗

Retail • Jewelry

Roger’s Enterprises — Black Friday & evergreen ecosystem

Promo architecture Creative direction Testing

Seasonal surges and always-on storytelling that kept revenue moving without cheapening the brand.

Open in gallery ↗

Retail • Intimates

Victoria’s Secret — mobile-first semi-annual journeys

Lifecycle Email & app Testing

Coordinated app, email, and landing pages to drive AOV while staying true to a very specific brand voice.

Open in gallery ↗

Publishing • B2B

Crain’s Chicago Business — audience development

Audience strategy Editorial campaigns Lifecycle

Editorial-grade layouts and flows that respected both journalism and performance.

Open in gallery ↗

Publishing • Consumer

Chicago Sun-Times — paywall & plan selection flows

Paywall strategy Conversion flows Subscription

Homepage hierarchy and plan selection tuned for subscriber growth and mission-forward storytelling.

Open in gallery ↗

Professional association • GRC

ISACA & IIA — GRC Conference + certifications

Member journeys Event campaigns Retention

Integrated campaigns that filled conference seats, drove training enrollments, and nudged members to renew on time.

Open in gallery ↗

Focus & toolkit

Where I create the most value

See skills in action ↗

CRM & lifecycle architecture

Digital & performance marketing

Salesforce Marketing Cloud & MarTech

Product marketing & positioning

Email, SMS & push creative direction

Segmentation & audience strategy

Journey troubleshooting & QA

Experimentation & A/B testing

Brand & campaign storytelling

Stakeholder & cross-functional leadership