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Retail • Intimates • B2C

Victoria's Secret – Semi-Annual Sale

Semi-Annual Sale journey spanning mobile email, desktop hub, and tablet category grid. Creative built for replenishment shoppers with high-impact visuals and fast paths to shop.

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Mobile Hero Email activating the Semi-Annual Sale with bold photography and $10-off framing.
Delivered 45% of all online conversions and lifted total SAS conversion by +4.0%.
Desktop Sale Hub supporting tiered offers and clear navigation.
Contributed $18.5M in SAS revenue and lifted AOV by +8%.
Tablet Category Grid connecting tiles to PDPs for high-intent shoppers.
Supported over 180M cross-channel impressions.