Semi-Annual Sale journey spanning mobile email, desktop hub, and tablet category grid.
Creative built for replenishment shoppers with high-impact visuals and fast paths to shop.
Mobile Hero Email activating the Semi-Annual Sale with bold photography and $10-off framing.
Delivered 45% of all online conversions and lifted total SAS conversion by +4.0%.
Desktop Sale Hub supporting tiered offers and clear navigation.
Contributed $18.5M in SAS revenue and lifted AOV by +8%.
Tablet Category Grid connecting tiles to PDPs for high-intent shoppers.
Supported over 180M cross-channel impressions.