Early Black Friday “Today Only” — Desktop Hero
Homepage and promo hub hero that anchored the full campaign story across email, social, TV, radio, and in-store messaging.
Conversions: +21% · Incremental revenue: +$980K
“Surprise Today Only” — iPad A
Tablet-friendly layout mirroring email creative, tuned for quick scan and tap from push/SMS traffic.
Conversions: +13% · Incremental revenue: +$420K
“Surprise Today Only” — iPad B
Alternate tablet frame emphasizing offer clarity and speed to cart for high-intent shoppers.
Conversions: +13% · Incremental revenue: +$420K
Drop Rectangle Earring — Mobile Hero A
Single-SKU spotlight aligned to social and radio callouts, giving the hero product room to shine.
Conversions: +10% · Incremental revenue: +$260K
Drop Rectangle Earring — Mobile Hero B
Variant with alternate framing and photography to test urgency and price callouts for mobile-first shoppers.
Conversions: +12% · Incremental revenue: +$610K
Abandoned Browse/Cart — iPad Scroll A
Reminder touchpoint that pairs product imagery with reassurance copy and back-in-stock messaging.
Conversions: +9% · Incremental revenue: +$340K
Abandoned Browse/Cart — iPad Scroll B
Price-drop-oriented variant emphasizing savings and quality guarantees to close out hesitant carts.
Conversions: +7% · Incremental revenue: +$220K
Abandoned Browse/Cart — iPad Scroll C
Additional tablet sequence frame, keeping imagery consistent while testing supporting copy and layout.
Part of a 3-step journey that recovered $4.1M in annualized revenue.
Early Black Friday — Desktop Scroll
Long-form desktop layout that carries the hero story through to product tiles, offers, and urgency copy.
Conversions: +10% · Incremental revenue: +$410K
Early Black Friday — Full Desktop Experience
Laptop view of the integrated experience, with sticky CTAs and clear benefits tuned for comparison shoppers.
Conversions: +8% · Incremental revenue: +$270K