Inside the Private Vault
Meta
Zynga
Salesforce
SFMC / Data Cloud
Experimentation
I can walk through the following assets in a screenshare, NDA, or onsite interview. This keeps sensitive architecture and performance data protected while still giving you a clear picture of how I operate in large-scale environments.
- End-to-end CRM journeys across email, push, in-app, and paid media.
- SFMC / Data Cloud architecture notes including data models, entry sources, and fail-safes.
- Experiment roadmaps showing how we moved from ad-hoc testing to disciplined programs.
- Segmentation & audience design used to improve payback windows and LTV.
- Cross-channel reporting views that connect performance back to revenue and retention.
To see work from this vault, feel free to reach out via email or LinkedIn and I’ll tailor a walkthrough to the tech stack and challenges you’re working with.