“People on the Move” mobile layout tuned for fast scanning and profile discovery on phones.
The redesign increased traffic to “People on the Move” content by +15% and boosted profile click-throughs by +10%.
Homepage module for “People on the Move” with headline preserved above the fold and clear hierarchy.
Elevating this placement unlocked more sponsor value and supported the +10% lift in profile CTR and higher-quality leads.
Mobile email layout reinforcing key sections and premium sponsorship placements without overwhelming the content.
Cleaner hierarchy improved skim speed and contributed to a +5% lift in email-driven traffic to high-value business content.
Desktop feature view that keeps the editorial spine intact while carving out clear ad and CTA real estate.
This balance of news and performance supported stronger campaign results for sponsors while protecting the Crain’s brand experience.