GRC Conference 2022 – Integrated registration push. Coordinated email, web, and social assets around a simple promise: one place to get governance, risk, and compliance leaders in the same room.
Sequenced pre-launch hype, early-bird urgency, and last-chance reminders to hit registration targets. Email alone drove the majority of sign-ups, with landing-page UX tuned for fast check-out.
Certification prep & renewal journeys. Always-on flows for the “Big 5” certifications (CISA, CISM, CRISC, CDPSE, CGEIT) promoted training options, exam prep, and member pricing.
Predictive renewal reminders combined CPE progress, expiry dates, and time-zone friendly send windows so members saw exactly how many hours they had left and what to do next — reducing last-minute panic and cutting lapsed credentials.