← All Brands

Agency • Personalization • Experimentation

FCB Chicago – AI-Powered Personalization

Partnering with FCB Chicago to design and launch AI-driven, next-best-offer programs across a major retail client and a leading financial services brand. I owned offer strategy, testing, and experience design from email through on-site journeys.

View Case Study
FCB Chicago – AI-powered retail recommendations
AI-powered retail recommendations replacing static promos with dynamic, next-best offers based on real-time browsing and purchase history.

Personalized layouts drove a +15% lift in conversion vs. static offers and increased AOV by +12%, generating roughly $6M in attributable revenue.
Financial services renewal experience with survey-informed UX
Survey-informed renewal experience for a financial services client, using customer feedback to simplify copy, steps, and plan options.

The omnichannel survey program hit a 95% response rate within the target audience and helped re-prioritize digital features tied to an estimated $50M in customer-retention value.